Welcome back to the Impactful Introvert podcast with your host, Seema Pateel.
This episode is for the introverted business owner who’s tired of feeling like marketing is a high-energy performance they just can’t keep up with.
In today’s conversation, Seema shares why your marketing strategy needs to feel as effortless as possible—not because business is easy, but because consistency doesn’t come from willpower. It comes from building a strategy that fits you. She draws a powerful parallel between dieting and marketing: you can’t just “push hard” for 30 or 60 days and expect long-term results. It has to become part of how you operate daily, without burning out.
Seema also gets real about something most coaches gloss over: marketing and sales are your job—especially if you’re not trying to grow a 10+ person company. You can’t fully outsource your way out of learning how to sell and show up. And when you forget to focus on sales, not just marketing, that’s when the “Why aren’t people buying?” spiral kicks in.
We also talk shiny object syndrome—because let’s be honest, tools like ChatGPT and all those polished Reels make it way too tempting to chase a new strategy every week. Seema unpacks why that doesn’t work and what successful entrepreneurs are really doing behind the scenes: tweaking, testing, and sticking with one core strategy long enough to make it work.
This episode is your reminder to stop blaming your introversion, stop ditching your strategy too soon, and start looking at what actually needs attention—your support system, your data, and your willingness to make it work your way.
Key Takeaways:
Marketing shouldn’t feel like a grind every time you show up. It needs to fit your energy.
You’re not outsourcing your way out of sales—owning that role is part of running a small business.
Jumping to a new strategy too fast will keep you stuck. Give it time to work.
Adapt what works for others to your own strengths instead of copying blindly.
Don’t forget to check your data and audit before you assume your strategy is broken.
Get the right support—someone who actually gets what you’re building.
Learn to filter the advice that actually applies to you and your goals.
Sustainable marketing isn’t a hack. It’s a practice.
This one’s honest, reflective, and will hit home if you’ve been feeling off-track or second-guessing yourself.
🎧 Tune in now and start making your marketing feel more like you.
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